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Articles, real cases, research. 1-2 per month.
About Us
Pianeta.Studio is a Sustainable Creativity studio: Design & Technology in service of ideas that drive positive change for people and the planet.
Behavioral and neural prediction: why we use them together
Two families of AI for validating video creative — audience simulation and brain response prediction. The literature treats them separately. We use them in parallel during production. Here's why, and what changes.
Validating a video campaign before producing it
How we integrated multi-agent simulation and a neural analysis stack into the standard creative process. The story of ECLAG Missing Children, in three weeks and eighteen iterations.
The Neuromarketing Lab: the method, and the ECLAG case
How Pianeta.Studio validates communication concepts with two complementary AI technologies — Swarm and Neural Prediction — while keeping the decision firmly in human hands.