Services · Strategic Design Consultancy
Brand audit
Full diagnosis of the current identity — consistency, recognizability, gaps against business goals. A report with prioritized actions.
Who it’s for
For organizations that suspect their identity is misaligned, fragmented across departments, or no longer fit for their growth goals.
How we work
Asset audit + stakeholder interviews + quantitative consistency analysis (eyeball + tooling). 2-3 weeks.
What the client gets
An honest diagnosis with clear priorities. Often the first step toward a rebrand or a more disciplined design system.
Client input
- All existing brand assets (logo, manuals, templates)
- Live communication materials (website, social, print)
- Access to 3-5 stakeholders for interviews
Pianeta deliverables
- Brand audit report (20-30 pages)
- Consistency heatmap
- Numbered intervention priorities
- Readout workshop (1 day)
Other services in Strategic Design Consultancy
- Brand vision & strategy We define the brand vision and a 3-5 year strategic trajectory. Leadership workshops, audit of current positioning, narrative architecture, operational manifesto.
- Brand positioning Competitive map, white space, distinctive attributes. We build a defensible position and the key messages that carry it across channels.
- Pianeta-centric design strategy We turn the constraint of sustainability into a strategic lever. Carbon budget, accessibility, and delivered code as verifiable standards written into specs, not PowerPoint.