BC3 Annual Reports — Crafting Stories of Climate Action

The challenge

The Basque Centre for Climate Change produces a significant volume of scientific research on climate change every year — peer-reviewed papers, Horizon Europe participation, policy projects. The annual report is the moment when this mass of research has to speak to very different stakeholders: funders, policymakers, academic partners, and the general public.

The challenge: turn a technical report that risks sitting on a shelf into a communication tool that sparks conversations.

The objective

Design the 2022 and 2023 annual reports so they:

• Communicate research findings clearly
• Sustain stakeholder engagement
• Reflect BC3’s commitment to climate research and sustainability (including physically, in print)
• Work as an ecosystem across paper + digital + social, not as separate assets

The approach: data storytelling across channels

1. Visual consistency across years. The 2022 report laid the foundations — clean layout, infographic system, recognizable palette. The 2023 report built on that base, refining the print design and expanding data visualizations to highlight the variations between the two years of research.

2. Print + digital + social as an ecosystem. For each year:

• Printed report in a curated editorial format (eco-friendly: recycled paper, low-impact inks, printers with certified chain of custody)
• Dedicated digital landing page summarizing the main sections, with highlights, infographics, and key takeaways
• Social campaigns with visual highlights from the report for stakeholders and the broader public

3. Storytelling through visualizations. For 2023 we introduced advanced data visualization techniques inside the printed piece to emphasize the variations in research findings. The report becomes readable as a story, not a statistical appendix.

What we delivered

2022 Report

• Print — clean modern layout, custom infographics that simplify dense scientific data
• Dedicated digital landing page that expands the document’s accessibility

2023 Report

• Print — a refined redesign building on the 2022 edition, with expanded data visualization
• Digital landing page with improved navigation and dynamic infographics
• Dedicated social campaigns for each report

The outcome

• Reinforced brand identity — consistency across print, digital, and social consolidated BC3’s positioning as a reference research center
• Reusable system — the editorial pattern became the standard for future annual report editions, with no need to start from scratch
• Message accessibility — the 2023 report generated more social interaction and more landing-page traffic than 2022
• Sustainability in production — paper, ink, and printing choices aligned with BC3’s mission

Credits

Project produced under Pianeta.Studio creative direction with the internal team + Satellite collaborations. For the full story of the relationship with BC3 see also BC3 — Rebranding (2024) — the definitive visual system that unified the center’s entire communication.

Dig deeper

Official project page: bc3-annual-reports-crafting-stories-of-climate-action ↗

The “data storytelling for scientific research” family of work:

• ChildFund Alliance World Index — 2025 · interactive longform with the voice of children
• UNTWIST — Untangling the Water-Energy-Food Nexus — 2025 · illustrated book + educational system
• ARIES — Towards a smarter & more sustainable world — 2022 · infographic series on AI + Open Science